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Phil Herrera has been installing industrial flooring since 1992, and Denver Custom Coatings has eighteen years behind it. Long enough to have coated everything from warehouse decks to show garages, and long enough to know that almost every floor that fails, fails for the same two reasons: the concrete was not properly prepared, or moisture was never checked.
It is deliberately a small operation — a two-man team. That is not a limitation we apologise for; it is the point. The person who walks your floor and writes the quote is the person who runs the grinder and lays the coating. Nothing gets handed to a subcontractor, and nothing gets rushed to make room for the next crew.
The work runs from residential garages, basements and living space through to commercial and industrial floors, plus the stained and polished concrete Phil has offered longest. On the custom end — metallic pours especially — we will mix test palettes with you before committing a floor, because that is where the name earns itself.
Denver, CO · Since 2008 If the slab has a moisture problem, the contamination runs deep, or a different system is the smarter buy, you hear it at the walk-through. Thirty years in this trade runs on referrals, and you do not keep those by overselling a floor.
Every quote is written: the price, the prep included, the system going down, and the walk-on and park-on dates. The number holds unless you change the scope.
Vacuum-assisted grinding to keep the dust down, edges cut clean, and the space swept before we leave. The job is done when you have walked the floor with us and said so.
Phil has been installing industrial flooring since 1992, and Denver Custom Coatings has 18 years behind it. The person who quotes your floor is the person who grinds and coats it.
Diamond grinding opens the concrete so the primer keys into the slab. Acid etching is faster and cheaper, and it is why most failed floors failed. Prep is where the job is won.
We walk the floor, price it in writing, and flag honest problems — moisture, contamination, a slab that needs real repair — before you commit. The number holds unless the scope changes.
Freeze-thaw, magnesium chloride off the highway and hot tires at altitude are hard on a slab. We specify systems that handle all three, including polyaspartic when the garage runs cold.
From the first walk of the floor to the final one, here is exactly how it goes.
We come out, look at the actual slab and talk about how the space gets used. Cracks, spalling, oil, old coatings and moisture all get assessed here — because that is what decides the system and the price.
You get the price, the prep included, the system going down, and the walk-on and park-on dates in writing. It is free, and the number holds unless the scope changes.
Diamond grinding — never acid etching — then vacuum, chase and fill the cracks, patch the spalls and treat any contamination. This is most of the job and it is why the floor lasts.
Primer, base, flake or pigment, then the clear top coat. We tell you exactly when you can walk on it and when you can park on it, and the job is done when you have walked it with us.
Bare garage slab, a basement you are finishing, a peeling floor that needs redoing, or a shop floor that has taken all it can? Call or send the form and we will walk the floor with you and hand you a free written quote.
Tell us about your project — we’ll get right back to you.